11/28/2023 0 Comments Crunch locations upper east side![]() “With employees that come on board with Crunch, we put an emphasis on having a fun and an innovative culture,” Worts said. Not only was it a unique and fun environment to work in, it also possessed an edge to its programming that hadn’t been seen in the industry. Having worked in the fitness industry in New York, Worts had friends over the years that would go work for Crunch for a multitude of reasons. That’s what really drew me to it, and I’ve been fortunate to be here seven and a half years.” It acted like a fun place to build community, to work out, and they are really kind of different. It was interesting to see this business that didn’t really act like a traditional fitness business. “They were always known as a unique and fun brand. “Being in New York all my life, I was always impressed with Crunch and how they separated themselves from the competition,” Worts explained. Worts held the position of COO for about four years until 2010 when he was announced as president. My first role was chief operating officer.” That’s when I became an employee of Crunch. Angelo Gordon ended up purchasing Crunch from Bally’s in January 2006. I was part of a group of people that were helping with the due diligence and looking at the brand. ![]() “Crunch at the time was owned by Bally’s, and Angelo Gordon was looking at purchasing Crunch at the end of 2005 from Bally’s. “A friend of mine was interested in looking at Crunch,” Worts said. We got our revenues up to around $40 million and we sold the company three years later.”Īfter the selling of SpaCapital, Worts took some time off, but found himself setting up to enter Crunch after its purchase by Angelo Gordon. A year later we had 1,200 employees, 24 locations in 14 different states. “I was the third employee and we had zero locations. “This was a company that was part of a private equity fund,” Worts explained. My responsibilities grew from a general manager to an area position to a regional position that I held until 2002 … I oversaw 17 clubs between Philadelphia to Boston.”įollowing Worts’ departure from the Fitness Company, he began working for a start-up company called SpaCapital, buying up day spas across the country. We grew from 12 locations to about 80 and we were on the Eastern seaboard, from Boston down to Miami. I worked with the Fitness Company for about 10 years. “I worked in fitness for about six months, then I was promoted to be a general manager at a club we were opening up at the northern end of Times Square,” said Worts. Following graduation, he accepted a job for the Fitness Company which had about a dozen locations in the metropolitan area and Washington D.C. After college he received his master’s degree in Health and Fitness Management at the University of Connecticut. Worts’ experience was perfect for opportunities at growing clubs. The mission was to grow Crunch Fitness corporate in its previously existing markets (California, Miami, New York City), but also launch a franchise model that would allow for international growth. In addition to the purchase by Angelo Gordon, New Evolution Ventures also purchased a stake in Crunch Fitness. Worts grew up in New York watching the Crunch Fitness brand develop into a fitness phenomenon, but when he came aboard he realized that for growth, it was going to take a lot of work. Today Crunch Fitness maintains the same devotion to group fitness, but like the fitness industry, it has evolved to stay relevant to members worldwide.Ī major portion of its relevancy came when Keith Worts, the CEO of Crunch Fitness, came aboard in 2006 after Angelo Gordon purchased the brand from Bally Total Fitness. Whether you want to trace its inception into the industry with aerobics or Jazzercise, one thing is for sure - Crunch Fitness jumped on the bandwagon very early.įounded in the late 80s in New York City, Crunch Fitness was established on the principles of group exercise. Fitness has drastically evolved over the past 20 to 30 years, but nothing has helped that evolution more than the emergence of group fitness.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |